The 12 Month Tune-Up: Transforming your business so it works for you!
Meet Thad Whittenburg
Over his years of business success and coaching kitchen & bath leaders, Whittenburg has developed a clear methodology to help leaders discover the, often simple, changes they can make to transform their business, while developing wealth and harmony in their lives.
The Elevate Leadership Program is guided by Kitchen & Bath Industry veteran, Thad Whittenburg, who brings his proven track record of increasing sales from $68M to $175M across 22 showrooms in just a decade. That’s a staggering $7.95M per showroom!
Elevate Transform™
Elevate Transform™ is a proven process designed to make your kitchen & bath business more profitable, manageable, predictable, and rewarding than it has ever been. You will be lead through a systematic and comprehensive process built to ensure your business becomes exactly what YOU want it to be. Some elements of the Transform curriculum include:
What do You Want?: Too many entrepreneurs are servants to their business. Transform begins by asking how your business should serve you.
Key Performance Indicators: With a focus on your objectives, we work together to uncover the KPI's that will have maximum impact on your success.
Retail & Trade Sales Strategies: You will discover new methods and strategies to sell to customers, remodelers, builders, and property managers, making your business more profitable.
Process Mapping: Defined and repeatable processes reduce mistakes, increase revenues, and make your Mondays better.
Client Journey Mapping: Understanding the buyer's journey empowers you to meet the buyer where they are, providing you with a systematic approach to continuously generate new clients.
AI Analytics & Collaboration: You will learn how to create an AI agent that can act as your company's central brain, providing access to your company's knowledgebase as well as synthesizing your data with the world's knowledge to produce new insights and opportunities.
Marketing: Integrate the newest marketing methodologies, metrics, and technologies to keep your sales funnel full.
And that's just the beginning. Elevate Transform™ also covers budgeting, strategic planning, product logistics, digital commerce, employee journeys, financial analysis, and virtual showrooms - ensuring, at the end of your 12-month journey, your kitchen & bath firm is serving you and reaching your defined objectives.
Ready to Transform Your Business & Life?
Join Us Monthly From the
Comfort of Your Own Office!
2025 Virtual Meeting Schedule
March 6: 11:00 AM - 2:00 PM EST (make-up class on March 28, 2025, from 12:00 PM to 2:00 PM ET)
Topics: Intro, Leadership Change, KPI's, Financials, Process Mapping, 1st Quarter Initiatives
March 18: 11-1:30pm ET (make up class on April 2, from 2:00 PM to 4:00 PM EDT)
Topics: AI Analytics & Collaboration
April 8: 11-2pm ET
Topics: Employee Journey, Marketing, Virtual Showroom, Customer Journey, 2nd Quarter Initiatives
May 13: 11-1:30pm ET
Topics: Sales Strategy - Trade Business
June 17: 11-1:30pm ET
Topics: Sales Strategy - Retail Business
July 15: 11-2pm ET
Topics: Product Logistics - Warehouse, 3rd Party Delivery, 3rd Quarter Initiatives
August 12: 11-1:30pm ET
Topics: Progress Reporting
September 16: 11-1:30pm ET
Topics: Online Commerce
October 21: 11- 2pm ET
Topics: Budgeting, Break out groups, 4th Quarter Initiatives
November 18: 11-1:30pm ET
Topics: Employee Journey
December 9: 11-1:30pm ET
Topics: Strategic Planning Group 1
January 13, 2026: 11-1:30pm ET
Topics: Strategic Planning Group 2
February 10, 2026: 11-2pm ET
Topics: Final Review, Close out
Group 2 - By Popular Demand!
Exciting news! Following the success of our first Elevate leadership program, we're launching a second cohort in an all-virtual format. This new digital experience makes our transformative program more accessible while maintaining the same high-quality content and interactive elements. To reflect the virtual delivery, we've adjusted our investment structure.
$6,000
special promotion
- $1,500 savings
- No monthly payments
- One time payment at signup
Inquire About Our Limited
Discounted Pricing
Testimonials
"I couldn’t be more excited to be part of the Elevate dealer leadership program! With technology advancing so quickly, it's more important than ever to gain insights on how to leverage these tools to improve my business. There are few people like Thad who combine a deep understanding of the industry with the vision to anticipate where things are headed. His programs and platforms are exactly what dealers need to transform their companies."
Scott McCrum
Owner, INDISCO Kitchen & Bath
"Being part of the Elevate dealer leadership program is a great opportunity to explore how AI can play a real, practical role in our business. I'm always looking for ways to improve what we do at Heartwood Kitchen & Bath Center, and Thad’s program offers hands-on tools and insights that make a difference. It’s exciting to be learning new ways to stay ahead and keep our team moving forward."
Karlene Maine
General Manager, Heartwood Kitchen & Bath Center
"After just one session of the 12-month Elevate leadership program, I can already see the profound impact it will have on my business. The program offers fresh insights, practical strategies, and a renewed sense of direction for long-term success. I’m excited for the journey ahead and grateful for the opportunity to learn from such an invaluable resource."
Janel Swanson
Kitchen & Bath Designer, AKBD
Wildwood Kitchens & Baths
3918 Prosperity Ave, Suite 201
Fairfax, VA 22031
703.208.3121